Are your employees wasting time on Facebook and other social networking sites? According to new figures from ComScore, more users are now us…
Are your employees wasting time on Facebook and other social networking sites? According to new figures from ComScore, more users are now us…
There is nothing good about a cold call. We hate receiving them and we especially hate making them. It’s nerve wracking and usually…
When people talk about successful retailers and those that are not so successful, the customer determines at the end of the day who is succe…
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. …
Shoppers may well be hindered by the reluctance of the likes of David Jones, Myer and Harvey Norman to offer comprehensive online stores, bu…
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. …
Many businesses use Twitter to market themselves, but what about creating a company based on the popular social networking site itself? &…
Aconex founders Leigh Jasper and Rob Phillpot are two of Australia’s most successful tech entrepreneurs. Their business, which provides cl…
The type of marketing you use should be a critical part of your business plan. As part of that plan, you should identify who your key market…
Your selling price can be based on value, or cost. Using a cost-based price structure is based on deciding on a gross profit margin th…
Many start-ups don’t have the money to hire firms to conduct market research. However, many companies are able to do their own market rese…
Your marketing plan identifies your key audience, the best marketing methods you should use to reach those particular demographics, and the …
