How do I maintain a customer/client focus within my business?

Keeping customers and clients happy should be your business’s main focus. They are the lifeblood of your operation and without them you will fail.

The biggest threat to your business is that you lose your best customers, so you should first identify who they actually are. Look at the key demographics you’re targetting, recognise who is buying your products or services and then focus on them.

Then, you should ask them if they are satisfied with your product or service. Consider looking at your 50 most loyal customers and then send them a customer satisfaction survey. Ask them what they like about your business, what they don’t, and then incorporate that into your process.

Make sure your customers and clients are the priority. Keep them coming back by offering them a particular service or something extra – connect customers with other customers, give them information or materials you think they would find interesting.