To advance advertisers’ continual quest to be in front of consumers wherever they are, an airport in the US is offering advertising billboards above its toilet sinks.
The high definition screens, measuring one metre in height, display both short films and still images on the mirrors throughout O’Hare International Airport in Chicago.
As a person walks toward the mirror, the ads gradually decrease in size until they only take up a corner of the glass.
According to the designers, the effect is to allow the public to see themselves in the mirror while also being able to watch the commercial.
The mirrors also include a sensor that measures the number of consumers who engage with each mirror.
Advertising in toilets isn’t new, but is there a tech-enabled twist that an Australian start-up can take to reap the rewards here?
COMMENTS
SmartCompany is committed to hosting lively discussions. Help us keep the conversation useful, interesting and welcoming. We aim to publish comments quickly in the interest of promoting robust conversation, but we’re a small team and we deploy filters to protect against legal risk. Occasionally your comment may be held up while it is being reviewed, but we’re working as fast as we can to keep the conversation rolling.
The SmartCompany comment section is members-only content. Please subscribe to leave a comment.
The SmartCompany comment section is members-only content. Please login to leave a comment.