8 keys to entrepreneurship

short course

8 keys to entrepreneurship

Sponsored By: BSchool

You’re an entrepreneur with a cutting-edge innovation or business idea, but are you really on to a winner?

Your startup up is off the ground, but do you know how to tap into digital marketing, lock in future funding or hire your ‘A team’?

StartupSmart has teamed up with the savvy team of experts from BSchool’s Diploma in Business to help you break through these barriers.

In our free, eight-part online short course, 8 keys to entrepreneurship, you’ll hear all the inside nous from Carolyn Creswell, founder of hugely successful Carmen’s Museli, Adrian Giles, founder of Hitwise, Simon Crowe, founder of Grill’d, and five other inspirational entrepreneurs.

Find out more about each lesson

Next section

Lesson #1

Your big idea – how to know you’re onto a winner

We’re about to find out if your idea can take flight. Hitwise founder Adrian Giles sold his business for $300 million, and he’s got the insider nous to know if you’ve struck gold.

Next section

Lesson #2

The product – commercialise it for success

Having a great business isn’t just about a fantastic product – you need to commercialise it to make it work. Carman’s Muesli Founder Carolyn Creswell reveals how to ensure your product is a ‘must-buy’.

Next section

Lesson #3

Build the story – bring emotional richness to your brand

By communicating what your startup uniquely stands for, your customers can become emotionally involved in that story. Grill’d founder Simon Crowe shares his tips on positioning your brand.

Next section

Lesson #4

Know the true power of digital media

As a startup, using digital media is power. DT Digital founder David Trewern gives five tips on how to get noticed in a crowded marketplace and how to measure your traffic and results.

Next section

Lesson #5

Get your ‘A team’ – the people equation is a two-way street

Building a great team is a key ingredient for your startup to achieve lift-off. Business Chicks founder Emma Isaacs tells how she gets the right people.

Next section

Lesson #6

Your master plan – managing a fast-growth startup

Nothing is more vital than getting a strategy on paper to help bring your vision to life. Republica Education Founder Ryan Trainor shares advice on how to keep focused in the dynamic early days.

Next section

Lesson #7

Shake the tin – hot tips for raising capital for your idea

Startups generally have two main choices for raising capital: borrowing or equity. 333 Group managing director Richard Forbes gives his tips on finding out what’s right for you.

Next section

Lesson #8

Evolve your startup, or it’s over

We address the tough fact – you have to keep evolving to succeed. Deloitte Digital Founder Peter Williams reveals why innovation is necessary as a means of survival.