Salesforce

This eBook captures the opportunities of AI for businesses, outlining how to introduce it safely and ethically. It’s a launching pad for small businesses to take advantage of all that AI offers.

Salesforce and SmartCompany are combining forces to help small businesses understand how to implement artificial intelligence (AI) across their operations safely and ethically. 

Interested in learning how to apply AI to your business, register to our in-person event in partnership with Salesforce: Practical AI for small business – Understanding practical application, safety and ethics in the real world.

Join us, and get to the bottom of: ethics, safety, data protection, customer trust and practical tools… so you can start to take advantage of this exciting tech, in the right way, for your business.

Rapid digitisation has helped businesses significantly lift their customer service game. Now, the adoption of generative AI is raising the bar even further.

Whether streamlining sales, personalising marketing campaigns, or improving customer service, generative AI is helping small businesses unlock new levels of efficiency and engagement.

Generative AI has the game-changing potential to increase organisational efficiency, support strategy, and assist creativity.

Putting your trust in someone means believing in both their good intentions and their ability. Or, to put it another way: “Trust is about character and competence,” says Justin Tauber, Strategic Innovation and Responsible AI Lead at Salesforce ANZ. 

The business world is abuzz with the potential for generative AI to transform and streamline everyday tasks—but what does that actually mean in individual workplaces?