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Sustainability is now a contributing factor in consumer purchasing decisions, which means businesses need to embrace a more proactive outlook or risk losing market share to their eco-friendly competitors.

Eco-consciousness is influencing more and more of our biggest decisions, from where we live to who we vote for to the companies we work at.

There have been some rapid shifts in the supply chain. From the comparative reliability of pre-2020, distribution and logistics has been marred by service bottlenecks, cancellations and skyrocketing freight costs, to name but a few issues. Despite the volatility, though, it’s not all doom and gloom.

It’s vital that business leaders provide the right environment to inspire and motivate their employees as we all work toward the common goal of business success. In the shadow of two pandemic-affected years, approaching people management and motivation in an effective way has never been more important.

What trends have emerged since COVID-19 started dominating headlines in 2020? And how can businesses capitalise on what's trending in 2022?

The world has changed a lot in the past two years, and the curveballs just keep on coming. So what can SMEs do to help safeguard and strengthen their businesses through 2022 and beyond?

In this article, we break down exactly how three Smart50 businesses are adapting to changing customer demands to fuel growth.

Marketing is a very different kettle of fish post-pandemic. SmartCompany spoke to Lauren Oakes, CEO of Megaphone Marketing, and Sabri Suby, founder and head of growth at King Kong, to get their top tips on brand-building in 2022 and beyond.