Smart50 Awards 2023

Motto Fashions founders photographed at front of store.

21. Motto Fashions

Lauren French used her fashion industry background – and knowledge of e-commerce – to propel Motto Fashions into the modern age, splitting its bricks-and-mortar from online, and treating it as her own startup.
Etiko founder Nick Savaidis in front of store

48. Etiko

Etiko had to educate customers about the extent of inequality in fashion supply chains and the environmental impact from the industry-at-large, as customers didn’t initially understand the need for the brand.