Smart50 Awards Plenti
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Plenti

REVENUE: $53.12 million
GROWTH: 84.13%
FOUNDER: Daniel Foggo (46), Glenn Riddell (35), Ben Milsom (35)
HEAD OFFICE: Sydney
YEAR FOUNDED: 2014
EMPLOYEES: 161
INDUSTRY: Banking and financial services

How it started

Motivated by the belief that personal lending was slow, complicated, and of poor value, Plenti’s co-founders set out to build a financial services business with technology at the core. 

Aiming to offer customers faster, fairer loans with better value, the co-founders have since funded over $1.7 billion in loans.

Growth

After an initial struggle to meet the immense regulatory needs of ASIC, especially as a business with a new lending model, Plenti has seen significant growth across revenue and staff.

In the last year alone it added 55 new employees to the business, and between the 18-19 and 20-21 financial years the business increased revenue from $28 million to $53 million.

Where to next?

In September 2020, Plenti listed on the ASX, and at the time of writing, has a market capitalisation of $223 million.

Plenti’s co-founders say the market opportunity is enormous and they’re just getting started.

They’re aiming for market leadership across automotive, renewable energy and personal loans, and a loan book of $1 billion.