Desirable, enviable, aspire-able?

Not you… your company! Maybe these ideas will help. KIRSTY DUNPHEY

By Kirsty Dunphey

Three different ways to get a long/longer queue of applicants and potential job seekers wanting to work for your company in a candidate-short world.

1. Make it fun

I only had to see this picture of the slide that employees can use to get between floors at Red Bull London – and I was instantly daydreaming of working in the energy drink world.

See also: 12 ways to pimp your office and 10 Seeeeriously cool workplaces (where I found my future workplace).

2. Make it personable

eBay CEO of 10 years Meg Whitman sat side-by-side with her employees in the same size cubicle as everyone else (hers is lined with toys, see picture).

Walt Disney set the example of picking up rubbish whenever he saw it on the grounds at Disneyland. He wasn’t too big to do it, neither are Disney staff.

Also see a rather interesting article by guru Guy Kawasaki entitled Is your boss an a**hole (just a warning, he’s a big boy though so he doesn’t use the **s).

3. Make a difference

For every pair of shoes sold by www.tomsshoes.com they’ll give a pair to a child in need (one-for-one as they’re so fond of saying). They’ve already given out over 60,000 pairs in Argentina and South Africa.

This comment from on their MySpace page: “So, I just got an internship with your company. I’ve never been so happy to be a part of something in my entire life. You’re such an inspiration & I hope you realise how much of an effect you have on people.”

Oh yeah – this person is so over the moon and this is an unpaid internship. Most people aren’t this happy to go to jobs where they’re paid bucket-loads.

Kirsty Dunphey is one of Australia’s most publicised young entrepreneurs and is the founder of www.reallysold.com – the ultimate tool to help real estate agents write amazing advertisements. The youngest ever winner of the Australian Telstra Young Business Woman of the Year award, Kirsty started her first business at 15, her own real estate agency at 21, was a self-made millionaire at 23 and a self-made multi-millionaire at 25. For more information on Kirsty or either of her books – Advance to Go, Collect $1 Million and Retired at 27, If I can do it anyone can, or to sign up to her weekly newsletter head to: www.kirstydunphey.com

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