The general manager of Australian search engine optimisation business Web Marketing Experts discusses how ‘gamifying’ the company’s workforce has driven incredible growth. The Victorian-based business turned over $6.3 million in 2013, securing it 16th place in SmartCompany’s 2013 Smart50 Awards.
Interview conducted by Steve Pell of Management Disrupted. A full copy of the transcript of the interview is available on the Management Disrupted website.
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