I want authentic marketing!

First of all I would like to say to the advertising agencies working with the political parties for this election… Tough gig – the fees must be nice – but I bet the briefs you are receiving are cluttered… and the approval process a nightmare.

I was watching Top Gear with my son last night – and at every single ad break we were bombarded with political messages. My son would yell at the TV, ‘Go away!’. And I have to agree. I’m not an idiot, and to be shovelled bucket loads of scare mongering (by both political parties (and other lobby groups)… is simply atrocious. And un-Australian!

I am ashamed.

Recently I blogged about authenticity of message. About being ‘real’ with our customers.

My son thinks that our political leaders are a waste of space… he learnt nothing! This was an opportunity to create a vision, to demonstrate a track record and dare I say it, inspire us.

Did Obama use such tactics in his campaign?

As a customer (ie. a voter) I am absolutely appalled at the lack of creativity, lack of integrity and lack of inspiration shown throughout this election campaign.

I want leaders I can believe in, and authentic marketing would be a good way to get me to believe.

Dexter knows more about authentic communications than this.

Naomi Simson is considered one of Australia’s ‘Best Bosses’. She is an employee engagement advocate and practices what she preaches in her own business. RedBalloon has been named as one of only six Hewitt Best Employers in Australia and New Zealand for 2009 and awarded an engagement scorecard of over 90% two years in a row – the average in Australian businesses is 55%. RedBalloon has also been nominated by BRW as being in the top 10 Best Places to Work in Australia behind the likes of Google. One of Australia’s outstanding female entrepreneurs, Naomi regularly entertains as a passionate speaker inspiring people on employer branding, engagement and reward and recognition. Naomi writes a blog and is a published author – and has received many accolades and awards for the business she founded – RedBalloon.com.au.