Partner Content

This eBook captures the opportunities of AI for businesses, outlining how to introduce it safely and ethically. It’s a launching pad for small businesses to take advantage of all that AI offers.

There’s a reason an agile body and mind are so highly prized in competitive sports. Being able to change direction quickly and make good decisions lightning-fast and under pressure allows athletes to capitalise on unexpected opportunities. And, in doing so, to outsmart and outperform their opponents. 

With expectations around customer support getting more and more intense, companies across all industries are investing copious amounts of time and resources into building their knowledge base. But here’s the kicker: many customers still prefer to pick up the phone rather than dive into those meticulously crafted articles. Do they even read what you’ve painstakingly put together? More often than not, the answer is a resounding no. So what’s the issue?

It’s only by truly empowering your team that it’s possible to embrace change. That’s CERTECH Managing Director Andrés Runge’s message to other businesses exploring ways to navigate challenging times.

To develop the business to where it is today, Barbell Foods’ CFO and co-founder Tom Hutchinson had to get right outside his comfort zone when the business was just starting out.

Watch Barbell Foods’ CFO and co-founder Tom Hutchinson share how they embrace change to drive success in their business:

Melbourne brand Guilty Chocolates are on a mission to revolutionise luxury chocolate for Australian consumers. 

Good change management is vital for modern leaders, on par with entrepreneurial characteristics such as being inspirational, strategic, organised and process driven. 

Picture this: a generic email hits your inbox and without so much as a second glance, you’ve deleted it. It’s the sort of reflex that gives marketing managers nightmares, but it’s a daily occurrence for many of us.

Only those who’ve been living under a rock could have missed the biggest disruption of 2023: the massive uptake of artificial intelligence.

Small businesses make up  97% of all commercial entities across the nation. They are involved in every aspect of society and are truly the country’s lifeblood. 

With customers being constantly bombarded with marketing messages, savvy businesses are on the hunt for more effective ways to engage with audiences and build meaningful relationships. So it makes sense that many are realising the power of unified email and SMS marketing.