eBook: Small business trends, challenges and insights for the year ahead
Sponsored by Judo Bank
Last year we added a swathe of new words and phrases to our vocabulary. From ‘pivot’, to ‘panic buying’, ‘social distancing’, ‘JobKeeper’ and the one heard in home offices across the country: ‘you’re on mute’.
But perhaps the most fitting one to describe the past year for small and medium businesses is the ‘new normal’.
Each year, SmartCompany surveys its readers to understand what they’re focusing on and investing in, and this year’s Reader Survey provides a snapshot of what the ‘new normal’ looks like after a year that has fundamentally changed the way we do business.
This guide to our Reader Survey results will showcase the biggest trends and challenges for small businesses this year, alongside some predictions for how to make the most of 2021, including:
- Future-facing marketing priorities for SMEs
- The impacts of a year of digital acceleration
- What businesses are investing in for the new age of flexible work
- Shedding light on the importance of e-commerce
