Australian fashion brand Sportsgirl launches new partnership with RELOOP in a boost to the pre-loved fashion market

Making something old, new again doesn’t seem like a successful business strategy at first glance, but the numbers don’t lie. Australians are Googling second-hand clothing 50% more every year, with interest only set to increase. 

The most popular second-hand purchase that Australians buy is clothing, and it shows no signs of slowing down in popularity. Giving consumers greater transparency and easier accessibility to pre-loved pieces can help boost their shopping experience. Sportsgirl is making these wishes a reality. Their collaboration with RELOOP gives consumers the opportunity to make more considered purchases on a verified platform without any added stress.

Benefits Of Second-Hand Clothing 

Providing customers convenient access to second-hand clothing through the circular economy delivers countless benefits. It allows them to still keep up to the date with the latest trends, declutter their closets, and support lower-waste fashion while earning a small side income. 

Every re-sold garment saves 19kg of CO2 from being released into the air. The waste efficiency doesn’t stop there. When you extend an item’s life by nine months, it decreases its water footprint by 20-30%.      

There’s more, too. Second-hand clothing encourages a culture of reusing and recycling. It’s a powerful way to combat textile waste. The fashion industry is one of the biggest contributors to global pollution. But, by choosing second-hand clothing, we can significantly reduce our contribution to this problem. Every item of clothing that gets a second life means one less item ending up in a landfill.

Second-hand clothing also gives us an opportunity to preserve the vintage styles that are often lost in fast fashion. Many second-hand pieces have unique designs and superior quality compared to mass-produced clothing. This not only makes your wardrobe stand out, but also ensures these clothes will last longer, further promoting sustainability.

Embracing second-hand clothing is not just about saving money or staying trendy. It’s a lifestyle choice that embodies responsibility and respect for our environment. By supporting the second-hand clothing market, we are taking a stand against waste, excessive consumption, and environmental degradation. We are actively contributing to a more sustainable future.