Tapping directly into unconscious behavioural biases allows business leaders, marketers and brands to anticipate how consumers will behave. With turbulent times ahead, knowing how humans operate is the only thing that will remain the same, says Dan Monheit.
The relationship between brands and customers is beginning to bare more resemblance to a tight-knit relationship than a transactional affair. And this is something that retailers can capitalise on.
Australia’s banks have doubled down on the reasons they believe they should not be required to tell customers or potential customers why they can’t have basic banking services.
When a new mother returned from parental leave to her law firm, she received the comments from a male colleague, who also went on to call out the woman’s “character”.
