Mentor

Once you’ve got a plan of attack for your web strategy, it’s time to start putting it into action.   If you’re not sure where to a…

Avoid rushing into top-to-bottom price cutting and focus first on thinking through a discount strategy.   Some discounts can come back t…

Over the past four years growing Job Capital I have been involved in countless negotiations. Monetary, services, staff requests, client requ…

I’m contributing significant know-how to the expansion of our joint venture business, but not cash. How do I value my contribution in a jo…

I only have one member of staff and spend pretty much all of my time on sales. Should I hire a salesperson and take a step back, or concentr…

If there’s one target every small business should have in their sights, it’s business value. Too often I come across business owners tha…

I’m looking to hire a marketing person for my start-up. What kind of qualities should I be looking for?   A great marketer is someo…

Increasingly, business owners are looking for flexibility in their employment obligations and ways in which to better manage their labour co…

How do you work out the split of a business when you have a co-founder? We are putting equal money in but I will be doing far more work than…

I’m keen to move my business away from its niche area, but my mentor/investor is against the idea. I feel there is a great opportunity in …

How can I ensure that my home-based office is a safe place to work?   Ensuring that your home is a safe workplace doesn’t happen by ch…

I’ve started making a few sales after a soft launch, to a wide range of people. I’ve yet to pin down who my “ideal” customer. How ca…