Some businesses have multiple corporate entities. There are lots of reasons for this and it often makes a lot of sense to separate different…
Some businesses have multiple corporate entities. There are lots of reasons for this and it often makes a lot of sense to separate different…
I’ve heard a bit about “sensory” marketing, which appeals to people’s senses. I run a gadget shop and I wondered if there are any ki…
There are two key elements which should be covered in a shareholder agreement. The first element is entirely within your own hands –…
For the past two months I have been actively working on obtaining funding for Roboinvest from investors in New York. We have almost cl…
I’ve started up and early sales have been strong. However, I don’t really know how to gauge how popular my product (medical prosthetics)…
I’m into my first year in business and found that Christmas and Easter were hectic but sales were pretty flat for the rest of the year. …
I’ve started up a retail business in a regional town. How can I build a rapport with the local community and provide the warmth that many …
The first year or two for a start-up can be incredibly rewarding as you establish and build the business. It can also be busy, frustrating a…
What’s the quickest and most effective way of letting my customers know about an offer? Should I email something out or do something in-st…
Life in a start-up can be a bit of a rollercoaster ride; a mix of highs when a big milestone is reached, and lows when it feels like things …
Fit To Bust: How great companies fail by Tim Phillips (Kogan Page, RRP$29.95) Here’s one for the bedside table: 36, self-contained, ea…
What can I do to ensure that people don’t have any security concerns about buying from my site? My products require a large outlay and I w…
