If you’re a non-technical business owner, like me, then you’d be forgiven for putting SEO in the too hard basket. SEO, or search engi…
If you’re a non-technical business owner, like me, then you’d be forgiven for putting SEO in the too hard basket. SEO, or search engi…
In part one of my series on social media and the law, I looked at the legal implications of launching a startup on social media, and in part…
Whether we like it or not people make assumptions about us, our business and even how we conduct our business based on the industry we are i…
Growth can be a mixed blessing for startups. It’s great to have new customers knocking at the door, but only if your cost base and cash fl…
How can you ensure work productivity at the same time as letting employees promote your business on social media? Is there a way to allow…
In these days of content marketing, many knowledge workers are aware that they need to share their hard-won experience and ideas with the wo…
Everyday your customers are bombarded with hundreds of marketing messages and advertisements. They are there when they turn on the televisio…
I’ve been working from home on my new business but it’s not ideal when arranging meetings with clients. There are only so many times …
Facebook is a great, inexpensive way to test interest for your startup idea and to informally promote your business. But just because you ar…
I recently had a great chat with a postie. He joined Australia Post immediately after finishing school and has been there ever since – …
When you launch your startup with your co-founders, it’s often difficult to conceive how your relationship with them could deteriorate and…
Whether you need to capture the attention of a potential customer on your website, convince a journalist to publish your story, increase you…
