Mentor

If you want to create a real competitive edge in your business start focusing on your customers. It sounds obviously simple, but the fact is…

A staging manufacturer of my acquaintance reckoned up his finances and realised that a brand new forklift was affordable.   He sent out an …

We live in an age where we have so much knowledge at our fingertips. But with so many sources of information on every topic you could hope f…

Until recently, I’ve done a fairly poor job of selling my company. Yes, I was good at exciting people. No, I was not translating excitemen…

Knock back work. Strange advice but what I mean by that is don’t do too much; more than you ought to, more than you can.   In my book, do…

One of the easiest and most frustrating things for a consumer to do is put off buying your product or service until later. It could be that…

I am still asked regularly about what crowdfunding is, whether it is legal, regulated and risky. Here is the Quick Guide to help you decide …

With journalists bombarded with hundreds of pitches and media releases each day, your ability to generate media coverage is directly determi…

Credibility is essential for converting contacts into customers. While you might have the better product or service. However, if you lack …

In my second week of high school, our teacher set us an assignment for our social studies program: what career did we want to follow? We had…

While we know how important content marketing is when it comes to generating interest and sales and have the best intentions of keeping our …

I know it’s not officially the end of the financial year just yet, but it feels as if, in my office at least, it’s always time to pay or…