Marketing is as much a creative pursuit as it is an organisation of resources. I’ve seen big business marketers step back to smaller busin…
Marketing is as much a creative pursuit as it is an organisation of resources. I’ve seen big business marketers step back to smaller busin…
How long does it take for name/brand recognition to filter through to the general public? How can I speed up this process? Repetiti…
This article first appeared February 21st, 2012. Mobile marketing has been the bane of marketers for the past few years. The appeal…
This article first appeared January 13th, 2012. Unfortunately there is no “one size fits all” solution here. Dealing with competitor�…
Does a social media marketing strategy need to be a written-out document that everyone follows?
Or does it need to be very informal and l…
I’m looking to market my boutique clothing business to an upscale audience. How can I best target affluent shoppers without alienati…
Marketing to consumers across the globe is easier to organise, analyse and improve upon than ever before. We don’t need to travel halfway …
I’ve just missed a good marketing opportunity around the end of the financial year. How can I make sure this doesn’t happen again? …
I’m trying to piece together an advertising campaign myself, which seems quite time consuming and involves a lot of skills I don’t reall…
When is it the best time to rebrand a start-up? I’m not sold on our business’ name or logo. Should I wait for it to become establi…
How can I offer discounts on my products without impacting my brand? I’m trying to build a high-end jewellery business and don’t want to…
Who or what should I turn to for great marketing ideas? I seem to be stuck in the same cycle of standard ads that don’t get a great respon…
