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I’m starting up a retail operation and I’m considering my marketing plan. However, I don’t have much idea who my target customers are …

I chose a name for my business and did all my marketing material, advertising, etc. I now hate it and have had it pointed out to me that it …

This article first appeared on May 17th, 2011.   I get really nervous when I have to pitch to others.   I hate public speaking and forcing…

Subway’s ‘foot-long’ sandwich claim got caned recently in the media.   Does this kind of detail matter, or should I be pushing claim…

Twitter is a fantastic tool for us but I’ve noticed that some people go on there and bag our business. Should we engage with these people …

This article first appeared on September 28th, 2010.   I’m looking to set up a boutique jewellery operation and want to price my products…

Are brand ambassadors something that only very large businesses can use? I’ve got quite a nifty web start-up and am keen on getting an end…

What does it take for a marketing idea to go viral and spread overseas? Is there any kind of approach that you can take with your marketing …

I’m looking to sell my products internationally. Should I change my brand’s name to cater for these new markets?   We live in a hyper…

How much work should I put into focusing on a certain type of customer?   Do I need to work out the exact demographics of those that buy…

Great question. Think of everything in society as an opportunity to communicate your brand proposition.   Everything that generates medi…

I run a computer game retailer and I drew up a marketing plan for the whole of last year. Things didn’t really pan out the way I expected …