Meta and Twitter are holding basic security features for ransom
Meta Verified is rolling out in Australia and New Zealand this week. The subscription service is charging up to $24.99 a month for a blue tick and some security features that should be free.
You can now pay to be Meta verified. But is it worth it?
Gaining the elusive blue tick on social media platforms such as Facebook and Instagram has become increasingly popular among celebrities, influencers and successful entrepreneurs, with many doing whatever it may take in an attempt to get the tick of approval.
Long-running Instagram feud between vitamin brands JSHealth and Life Botanics heading to Federal Court
Life Botanics has confirmed that it's the competitor that JSHealth announced it was suing in a series of Instagram stories over the weekend.
TikTok fame is fleeting — to build a long-lasting brand don’t be a one trick pony
In a slowing economy consumers are looking for more value per dollar spent over novelty. Though social media, especially platforms like TikTok remain powerful channels of mass marketing, brands must lay the groundwork to ensure their products have longevity in the current market.
Your next LinkedIn commenter could be an AI bot
It seems artificially-generated comments have come to LinkedIn, marking the latest expansion of the recent AI craze.
Businesswoman goes viral on TikTok after spotlighting “inexcusable” comments from men during a work call
The woman expertly called out a group of men making comments about her physical appearance during an online conference call.
‘Anti-creator and antithetical’: Linktree CEO slams Elon Musk banning competitors on Twitter
Twitter has banned links to social media competitors, including Australian aggregator startup Linktree. Co-founder and CEO Alex Zaccaria tells SmartCompany the move is unethical.
Four steps that helped Ovira gain 6 million TikTok followers in one year
Through trial and error, Ovira founder Alice Williams and her team have found an overwhelmingly simple TikTok recipe that has led to global viral success.
Lollies, croissants and clothing: The most clickable Aussie SMEs in 2022
Linktree has released its first-ever 'Link Back' end-of-year report, sharing insights on which brands received the most clicks via its widely used link-in-bio platform.
Four times Aussies brands got commemoration very, very wrong
It's not always easy for brands to mark notable days in a way that nods to the commercial offering without coming off a little on the nose.
Elon Musk kills ‘official’ label one day after launching, Twitter manager claims it’s still alive
Elon Musk has added to the confusion that is Twitter right now by killing the 'official' label just one day after it was announced. Or did he?
Khloe Kardashian spruiked this Aussie founder’s product to 15 million viewers. Here’s what she learnt about influencer marketing
After Khloe Kardashian posted an Instagram reel about Tara Simich's Mermade Waver, sales surged globally almost immediately, and most of the stock was wiped from the shelves.
