I just had to share with you what’s happening on the new Virgin website, as its re-design and re-build is spot on. Why? Because Virgin has t…
I just had to share with you what’s happening on the new Virgin website, as its re-design and re-build is spot on. Why? Because Virgin has t…
The wonderful world of the web these days (WEB2.0) enables us to touch base with our customers/potential customers in a soft way, build up t…
Yes! Okay, well that would make for a very boring blog entry, so here are some reasons why I think you need to keep things consistent for yo…
I wanted to share this simple but excellent presentation from Egg Co on measuring return on investment from social media. Here’s a quick…
As a small business owner I am really only accountable to myself and so I don’t get regular assessments of my performance, I don’t get feedb…
Today I had a stark realisation: I no longer depend on Google to find stuff. I still use it to locate things, eg. “find me the Wikipedia pag…
“In times of uncertainty, the best response is to stop ‘shouting’ and start a conversation. Now, what are you going to talk about?” – What’s…
I have to say I am a very late convert into making movies about my brand for YouTube – literally I put my first one up yesterday. But no…
This is a hard one. Lots of people say that you should use the 80:20 rule – that is, you will sell 20% of your range to 80% of your customer…
The Australian political battlefield is heating up again in preparation for the next Federal election, with both major parties taking a rene…
You need to find out who doesn’t get your logo, if it’s your target audience then you could be in a bit of trouble, but if it’s not that tha…
Even many of the biggest, most sophisticated advertisers still seem to have a lot of fear when it comes to investing in digital. The more in…
