It is Super Bowl week and although it might not have the biggest following in Australia, it is always interesting to see how the major compa…
It is Super Bowl week and although it might not have the biggest following in Australia, it is always interesting to see how the major compa…
Here are 22 good reasons, but I am sure that there are lots more… 1. Brand/business awareness.2. To connect with your audience.3. To…
2010 has arrived and in line with tradition I have made several New Year’s resolutions. Along with running three times a week, drinking more…
This article first appeared July 29, 2009. Start by building it within your team – how do you want your community to perceive you? What do y…
Here’s a list of things you can do to help them: Make sure your store name and/or logo is clear on your signage and is easy to read;…
I’m getting confused about my business. I’m developing a new logo and keep getting different advice from people. What do you recommend? …
By the end of 2009 iPhones will be used by around 500,000 people in Australia (not to mention the rest of the world) according to Apple’s gr…
Someone told me that in my business “we should communicate with customers the way they communicate with each other” what do you think? I…
When a business launches a new website there is typically some fanfare. Congratulatory emails abound. Executives make laudatory announcement…
Christmas is a scary nine weeks away, and if your company usually has a sales uplift around the holiday season then you better put your thin…
As more and more people in an organisation start using social media, they unwittingly start to take on the role of “unofficial spokesperson”…
I am a BIG lover of the Ford brand. What they are doing on the social media space simply raises my heart rate above 100BPM! While GM and Chr…
