TikToker uses marketing magic to make Coke and Doritos ‘healthy’
A health food branding expert on TikTok has gone viral for transforming Coke, Doritos, and other junk foods into health food with marketing.
Remember Sanity? It still exists, and is thriving on social media with fair use-flouting posts
For suburban millennials, Sanity holds a special place in our amygdala as the nostalgic backdrop to wasted afternoons spent hanging out in shopping centres.
Small, but vocal, Facebook groups are calling for Aussies to boycott cashless businesses
A small but vocal group of Australians are using social media to name and shame businesses which do not accept cash, despite contactless card transactions becoming the de facto form of payment for enterprises across the country.
How beauty startup Sisterwould made $25,000 in sales in just two-and-a-half weeks after launch
Two sisters-in-law founded Sisterwould in 2019 with a passion to create an inclusive and accessible haircare brand.
“You’re likely to get it wrong on the first try”: the Pitch winner Amber Linz on Zipr’s change of direction
SmartCompany caught up with founder Amber Linz to get the story behind Zipr's switch to connecting brands with the right influencers.
A CEO went viral for her LinkedIn post about leading a meeting while breastfeeding. Here’s why it matters
If you thought that in 2023 the idea of women CEOs approaching investors while pregnant wouldn’t inspire bias or be an issue, you’re sadly mistaken.
Pay to use Facebook and Instagram? Meta mulls “alternative business model” as government pushes for privacy reforms
Meta says the proposed reforms to the Privacy Act are so extreme that it would consider charging users a subscription fee for its services.
Why Australian renters are vlogging through the rental crisis on TikTok
Content about the sorry state of renting in Australia is incredibly popular on the social media platform TikTok.
Elon Musk hires mystery woman as new CEO of X Corp and Twitter
Elon Musk has finally announced a new CEO for Twitter, sort of.
ACCC sounds alarm as report finds 81% of influencer posts potentially misleading
Inadequate disclosures of sponsored content by influencers and a lack of advertising transparency are among the key concerns included in the ACCC's latest analysis report.
Women CEOs from ASX 200 companies are making their presence felt on social media
When women leaders speak up, they average 80% more engagements on their posts compared with their ‘very active’ male counterparts.
Modibodi v Boody: Four PR lessons to keep in mind when clapping back on social media
LinkedIn isn’t known for producing beef. But a recent exchange on the professional platform highlighted the importance of managing your brand's reputation in the big moments and the small.
