“Now is a time to listen, to restructure”: As brands weigh in on the Black Lives Matter movement, Lush director Peta Granger says authenticity is essential
Some brands joining the Black Lives Matter movement have been called out on their past track records. Is it ever too late to make real progress?
Aussie brands flock to social media to post about Black Lives Matter, but some are missing the mark
Cotton On, Aesop, The Iconic, Lush, Camilla and Quay are some of the Australian businesses that have posted messages of support for the Black Lives Matter movement.
The eyes have it: LinkedIn poll finds most users prefer to get their content from text, images or articles
A new LinkedIn poll showing users prefer well-written material over selfie-style videos and podcasts could help businesses in their content strategy.
Facebook staff revolt as Zuckerburg fails to take action on Trump
President Trump's divisive comments have sparked a debate about politics and free speech, and Facebook employees don't feel they're on the right side.
TikTok banks $25 billion in revenue, making an incumbent out of YouTube
TikTok parent ByteDance generated US$17 billion ($25 billion) in revenue in 2019, and $3 billion in net profit, eclipsing OG video platform YouTube.
Facebook and Instagram launch ‘Shops’ marketplace where retailers will sell directly to consumers
Social commerce is about to get a whole lot more social, with Facebook announcing the launch of its marketplace offering Facebook Shops.
How to lose customers: Why you shouldn’t offer free services during COVID-19
When businesses and startups give away their products and services for free, they are undermining their value and likely pushing away customers.
Webinar: How businesses can utilise social media in an increasingly digital world
Join SmartCompany's Steph Palmer-Derrien and Linktree co-founder Alex Zaccaria for an in-depth conversation about social media opportunities and trends.
Traffic is up, and costs are down: Why now is the time to push your product on social media
The COVID-19 crisis has opened up a huge piece of land on Facebook and Google. There's never been a better time for businesses to advertise.
How to build, maintain and fix your business’ reputation on social media
Social media reputation management is about identifying obstacles standing in the way of a good reputation and finding suitable solutions.
How the LinkedIn community is shifting in the face of COVID-19
As the COVID-19 crisis continues, people will be spending more time on LinkedIn seeking to contribute and engage from their own needs and perspectives.
What’s the biggest mistake you’ve made at work? People are coming clean on Twitter and it’s both hilarious and comforting
We've all made mistakes at work, but some are funnier than others, as one Twitter user recently found out.
