Marketing

ASIC has warned 'finfluencers' to watch what they say on social media or face jail time, but some social media influencers have welcomed the clarity.

Social media posts by influencers may constitute marketing under new TGA guidelines if they mention any product claiming to ‘remove toxins’, ‘relieve pain’ or ‘reduce inflammation’.

TikTok's secret algorithm understands the deepest intricacies of users’ behaviour without asking any personal information.

The simplicity of once-a-day word game Wordle has captured a legion of fans, and now it seems, the attention of one of the globe’s most recognisable media companies. 

Meta has announced it is working on a set of ethical guidelines for “virtual influencers” — animated, typically computer-generated, characters designed to attract attention on social media.

Social media coach Alisha Marfatia shares her eight tips for making sure your small business stands out this year.

Any post offering RATs in a time of great scarcity should be worded very carefully, as in the current climate it is such a sensitive and anxiety-inducing topic.

TikTok has named digital bank Up and Melbourne-based bakery Goldelucks as two of the most popular businesses on the social media platform this year.

Trolling on brand-owned digital channels poses significant risk. If not managed effectively, it could have a serious impact on brand reputation and customer experience.

The amount Aussies are spending through social media shopping has soared 700% over the past two years, with Gen Z and Millennials leading.

A whirlwind of changes and new tools have been a hallmark of LinkedIn during 2021 as the candles were blown out on the platform’s 18th birthday celebration.

Whether you already use Facebook as part of your business or you plan to in the future, here's how the latest changes could affect your company.