Marketing

The Healthy Mummy founder Rhian Allen explains how the brand's success has been in large part due to its vibrant, highly engaged social media community.

The small business ombudsman has advocated for government support for small businesses that trade on digital platforms, in his submission to the ACCC's digital platform services inquiry.

Grace Brennan co-founded the Buy From the Bush (BFTB) movement in October 2019 using a simple hashtag on social media.

Twitter employees have been subjected to opaque internal information around what the future of working at the company will look like following the board's acceptance of Elon Musk's acquisition offer.

A fake Facebook page offered shoppers the chance to receive a free box of groceries if they shared a post on the social media platform.

Twitter has accepted Elon Musk's $54.20 per share takeover bid. Why? "Because no one else who’s not an egotistical billionaire was going to pay anything like that for the business," writes Adam Schwab.

"At the beginning of this year, we logged out of our Facebook and Instagram accounts for a one-month trial. We loved it so much that we’ve decided not to log in again," writes Trunk Studios' Rima Alijew.

Musk’s ownership of Twitter and his stated reasons for buying the company raise important issues. Those issues stem from the nature of the social media platform and what sets it apart from others.

Liberal candidate for Warringah Katherine Deves is doubling down on her bid to win the blue ribbon seat back despite tweets resurfacing where she expressed offensive views about the trans community.

Byron Baes star Alex Reid explains how small businesses can get the most from working with social media influencers and better understand their audience.

Ogilvy UK has banned staff from working with influencers who digitally alter their faces or bodies for brand campaigns, in a bid to tackle the insidious harm social media can cause to the body image of young people.

We now face the prospect of the world’s richest person, Elon Musk, actively running Twitter, one of the world’s biggest social media platforms.