Marketing

Makayla Donovan, founder of the Brisbane-based bridal jewellery company, The Moissanite Company, turned a $10,000 investment into $7.25 million in just three years.

If you use social media, you’ve likely come across a post touting how a creator has made six or seven figures online with zero experience or investment, and minimal actual time invested.

Media diversity startup Missing Perspectives' video went viral on social media as it delivered cupcakes on International Women's Day to companies with glaring gender pay gaps.

A growing number of run clubs are popping up across the country, with runners meeting up at one spot and finishing together at a designated spot – a local cafe generally, providing local businesses a boost.

Australian brand tbh Skincare brought forward an upcoming product launch after a TikTok influencer accidentally leaked the product on her daily vlog.

Instagram is opening its creator marketplace to influencers and advertisers in Australia, giving small businesses and self-employed social media stars a new way to collaborate on branded campaigns. 

The TikTok for Good Launchpad SMB Kickstarter supports and celebrates Australian businesses that prioritise corporate social responsibility and cause-related actions.

Linktree's new chief product officer and artificial intelligence hires will help users make more money from their followers, the Australian scale-up says, as it fortifies its space between traditional social media and e-commerce giants.

Australian toy manufacturer Moose Toys has signed an exclusive deal with Jimmy "MrBeast" Donaldson to produce a line of action figures, taking the megastar YouTuber and his brand off the screen and into the home.

With the wedding season underway, social media content creators are now getting paid to film weddings on their phones.

E-commerce leaders have challenged Australian SMEs to post an Instagram reel every day for 28 days, using the hashtag #bizreels2024.

Australian cleaning product and handwash company Thankyou has replaced its new hospital-grade disinfectant range after customers complained the product smelled of a foul odour similar to "cat wee" and "vomit".