Couples say “I do” to content creators taking over the Aussie wedding industry

The wedding season is underway, with a growing demand for new ways to capture precious moments.

Now, social media content creators are getting paid to film weddings on their phones.

Wedding content creators focus on behind-the-scenes (BTS) takes or TikTok trends at the bride’s request.

Kristine Satorre, 29, founded The Modern Bride’s Bff in January 2023.

Two days after facing redundancy, she turned the setback into an opportunity to build her business.

With over three years of experience in the social media space, including roles in fashion and beauty, Satorre shares with SmartCompany how these spaces shaped her business.

“It was an idea at the beginning; I didn’t think it would become a full-time business,” said Satorre.

The Modern Bride’s Bff is now a team of five working across New South Wales, the Australian Capital Territory, and soon branching nationally.

The business mainly produces shareable online content, in the form of Instagram Reels provided to the couple 24 hours after the wedding.

The pitch to couples: instead of chasing family and friends for phone footage after the wedding, you can have a designated content creator in your hands.

“Your main objective is just to be there for a couple and making sure to capture those moments,” said Satorre.

Brides in particular are “definitely more into the video content, not the cinematic stuff that videographers provide,” Satorre said.

“They are a lot more into the raw candid shots, iPhone and socials… You can’t step on toes at the end of the day; you are hired there as BTS, with the raw footage.”

KRISTINE SATORRE, FOUNDER OF THE MODERN BRIDE’S BFF. SOURCE: SUPPLIED

Satorre describes herself as “a new person in the industry” compared to vendors who have been there for a long time.

Having launched her business at the start of the previous year, she has found more traction in the job in the last few months with couples just hearing about the new option. 

Satorre said she has identified two primary client profiles: luxury brides with budgets exceeding fifty thousand dollars, and micro weddings seeking a more budget-friendly alternative to traditional videographers.

While blockbuster weddings are increasingly focused on wedding content creators, their versatility is also being noticed by everyday Australian couples.

@themodernbridesbff

5 Reason Why You Need To Hire a Wedding Day Content Creator 📸 ✖️ Raw & authentic footage and content captured ✖️ Posting to your social accounts without having to chase up friends or family ✖️ You and your guests can live in the moment with you 🥰 ✖️ Delivered within 24 hours after your day (No need to wait for weeks, or even months!) ✖️ I create and shoot trending reels + TikTok’s so you can look watch it over and over and over again 😉 💌 Enquire via our bio link to learn more about what we can help you on your once in a lifetime day #weddingcontentcreator #wedding #weddingssydney #weddingdress #weddinginspiration #themodernbridesbff #weddingcontentcreation #weddingvibes #weddingday #weddingbts #sydneywedding #luxurywedding #sydneyweddings #weddedwonderland

♬ i love you in every universe – ourfeelings🪐

The average Australian wedding will cost $33,810 in 2024, according to the Easy Weddings 2024 industry report.

This marks a decrease of 2.5% from the year before, as couples report becoming more conscious of overspending when it comes to weddings, as the cost of additional vendors can add up.

The Easy Weddings report also states the average couple spends $2,934 on wedding videography, although costs frequently reach much higher.

By comparison, social media content creators can charge less.

Pricing in the industry varies, with wedding content creators charging anywhere from a few hundred to three thousand dollars, factoring in travel costs and time spent at the wedding.

While these services can be cheaper than traditional videography, it’s important to note that this lucrative industry isn’t here to overshadow the skills and necessity of photographers and videographers at weddings; it’s here to offer an additional, unique alternative. 

@themodernbridesbff

MEET THE FOUNDER ✨ My name is Kristine and I’m a full-time content creator with a passion for all things feminine fashion and lifestyle 📸 As someone who who has always loved big, extravagant and glamorous weddings along with the desire to create content as part of a memory bank, I took the leap off faith to combine my two loves of weddings and content creation together. Thus the idea of @themodernbridesbff begun! 🥰 From key wedding moments, to candid and behind-the-scenes shots, my mission is to capture a more “real” experience of your special day that you receive instantly on your phone. Think of me as your best friend on a night out, but for your wedding! No need to rely on friends and family via photos/videos—that’s my job! You make the memories and I’ll record the ones you didn’t even know you wanted! With only a new concept in the wedding industry, I have shot more than 10+ weddings this year, with 2023 & 2024 now booking up faster than I ever thought, plans to shoot internationally for gorgeous couples & many more plans in the future! I’m so excited to see where this journey takes me 🥂 Follow along to see more of my wedding content creation journey ➕ #sydneywedding #weddingdaycontentcreator #wedding #weddinginspiration #weddingdecor #weddinginspo #sydneyaustralia #weddingplanningtips #weddingtok2023 #weddingtok2023 #weddedwonderland

♬ Aesthetic – Tollan Kim

“Content creation is becoming a really well-known thing,” said Satorre.

“At the end of the day, photographers and videographers are always going to be needed. I’m very firm about that. It’s all about collaboration instead of competition.”

Videography is “a lot more like a movie,” Satorre continued.

“Whereas ours is a little bit more personable”.