What content is best to post onto my Facebook page?

The short answer is the content that gets people engaged with your business. By engaged I mean gets them commenting on your post, liking it or sharing it. However, this is often a hard one to get right, especially in the beginning.

A study by Virtue found that a wall post with an image attachment got the most likes and comments on it, on average. Then depending on the industry it was either text or video that was second. Not overly helpful, but it does tell you that photos do well when attached to a post. However, this DOES NOT mean that you just upload photos with no text! Every photo that you upload MUST have at least a one liner with it so that people understand why you’ve posted it and/or engage with it. Plus it is a great way to have a call to action on the photo, eg. buy now!

Five tips to get the best results from your posts:

1. Monitor your posts, look at what is getting likes and comments, can you then develop a bit of a rule for your page, eg. when I post a joke up people always like it. If you can do this then it will help ensure that you are engaging more often than not.

2. Mix up the posts, don’t just put up photos because they work best, have some variety as that is what will get you results on the page, and keep your visitors interested.

3. Look at what time of day is getting results for you, a photo may get no responses if you post it at a time when very few of your visitors see it.

4. Ask people questions with your posts, eg what do you think? Do you like this?

5. Check your page’s EdgeRank score. EdgeRank is the formula that Facebook uses to determine which posts appear in the ‘Top news’ part of the newsfeed of your page likers, the higher the EdgeRank score, the more likely it is to be visible – which is what we want. The score given is not relative to the page’s size – a larger fan base does not necessarily give it an advantage in EdgeRank. A small and effective Facebook page with high EdgeRank can outperform a large Facebook page with low EdgeRank in terms of per user visibility. The score is determined by the amount of interaction on your page through likes and comments.

How is your posting going? What do you find is getting you the best results, and how is your page scoring?

Lara Solomon is the founder of Mocks, mobile phone socks www.MyMocks.com, founder of Social Rabbit – your guide in the world of social media www.Facebook.com/SocialRabbit and author of ‘Brand New Day – the Highs & Lows of Starting a Small Business’. Lara’s business LaRoo was the winner of the NSW Telstra Micro-Business Award in 2008.