Marketing

Pay attention

Are good salespeople good talkers? No. They’re great listeners. By SUE BARRETT By Sue BarrettEver misinterpreted or missed hearing impor…

Making decisions

Mostly it’s not that there are too many choices, but how best to filter them. Here’s a great test.   Several years ago I read a gre…

How clients think

Not every approach works, so you may need to filter the client’s attitude first. Here’s a guide. SUE BARRETT By Sue BarrettSelling can…

First impressions

Because you don’t get a second chance at first impressions, here’s a few tips to make the first chance count. SUE BARRETT By Sue Barre…