Marketing

Are you a star?

Can you be a “star” all the time ? shining and twinkling high above everyone else, every day? I think a few remarkable people can, but much …

Merging matters

While large-scale integration activities tend to result in merger failures, the same cannot be said for limited integration activities, espe…

Effective networks

If you have a business where your customers need to connect to different service delivery points around the country, then you should investi…

The power of no

We all know how important getting a ‘yes’ is, but how important is the word ‘no’ in sales? For some companies the word ‘no’ is just as (if n…