Marketing

‘Buyer beware’ is a phrase that has been around for a long time and for good reason. There are enough stories in circulation to know that no…

I was recently car shopping for a 4WD for my partner, Kellie. Searching for a good deal we went into two competing dealers situated not far …

Australian online retailer Catch of the Day will launch a sister site on Monday with the same one-sale-a-day concept, but will substitute co…

Tech giant Apple is offering free setup service to US customers who purchase an iPad device at one of its retail stores, the company has ann…

The Australian economy might have sailed through the recession relatively unscathed, but don’t think that customers haven’t been changed by …

It’s estimated that there are around 200,000 loyalty programs operating in Australia, which makes it extremely difficult for a business to…

The song Walk a Mile in My Shoes was written by Joe South and made famous by Elvis Presley.  The song is very much about challengi…

How hard is it to find good old-fashioned service these days? I mean the kind of service that makes you feel all warm and fuzzy inside? The …

‘Getting back to basics’ is our 2010 sales trend number three as voted by you, our readers. Despite the positive start to 2010 in Australia,…

In business I meet plenty of salespeople who seem busy, but only a few who are truly effective. The reality about busy salespeople is that m…

As some of the country’s best known brands prove over and over again, marketing mistakes can happen to anyone. Whether it’s an ill-devised c…

PC sales across the world are set to grow over the next year due to sustained economic growth both home and abroad in the information techno…