Marketing

Telco giant Optus added 254,000 new mobile subscribers in the quarter ending March 31, representing its strongest quarterly growth in five y…

Noise reduction was voted by you as the number 5 Sales Trend for 2010. About 20 years ago I was told that information was doubling every fiv…

Well that depends on your definition of success. There is a romantic notion in business that if my product and service is good enough, the b…

There’s an old saying in marketing that those in the business know only too well – half of your advertising spend is wasted, but the trick…

How much do you actually sell? How profitable are your sales? How accurately can you forecast your sales results? How many ‘returns’ do you …

In short: sell something you don’t have to sell. Let me explain. Selling is nothing more than leading customers to win/win outcomes. This is…

Online payment service PayPal says it intends to build on its customer base of three million active users and 30,000 businesses by introduci…

In sales there can be confusion between what constitutes a “strategy” and a “solution”. However, there should be no ambiguity whatsoever reg…

An increasing proportion of many marketing budgets are being put towards public relations rather than traditional media advertising as media…

Social sales was voted by you as the number four sales trend for 2010. Arguably, social media is contributing to the democratisation of info…

New figures from research firm IDC show businesses are catching up to consumers in PC sales, with growth of more than 24% during the first q…

There is no denying the internet has changed the way we live and conduct business. In a past life I owned one of Australia’s largest web mar…