Marketing

Most of us will agree that as sales leaders we want better and more consistent sales performance. The approaches on how to get there, however, vary greatly.

Australian businesses and shoppers will soon have access to another online flash sale event akin to the wildly successful Click Frenzy as on…

In this sales trend from the Barrett’s 12 Sales Trends Report for 2018, David Hubbard explains how sales and marketing can work together to excel at generating revenue.

Have you ever tried to persuade someone about the merits of a new idea, service or initiative? That's selling. Selling is a vital skill that everyone should learn.

Have you ever worked with someone who was really effective in one role but then promoted to other roles, usually in management, and ended having no idea and no real capacity to fulfil that role in a competent manner?

Blue Ocean Strategy work is focused on finding and executing strategic moves called "value innovation" that deliver powerful leaps in value for both the organisation and buyer, and render rivals obsolete.

This week we thought we would touch on the differences between business, sales, and marketing strategies.

This is because there’s usuall…

Many chief executives and sales leaders face the same issues. But the good news is these businesses don't need to do anything too radical to improve.

The fourth sales trend from the Barrett 12 Sales Trends Report for 2018 is about buyer behaviours and the future of sales roles.

Sales specialist Sue Barrett spells out exactly what the banking and finance sector needs to do to win back customers' trust in the wake of the ongoing royal commission.

The costs associated with poor engagement and high turnover among your sales staff are monumental and can manifest in many ways. So what's the answer?

In principle, and ideally in practice, clients should pay for tender and request for proposal (RFP) submissions.

Why? Because there is a…