Marketing

In the world of commerce there is a massive emphasis placed on the role of the salesperson. There are hundreds of thousands of conferen…

‘Knowing your business’ was voted as the Number 3 Sales Trends for 2011. With business becoming more complex it should come as no surprise t…

While I certainly would never advocate the practice of drug dealing, nevertheless this area recently got me thinking about sales. And intere…

As the pressure to stand out from competitors becomes increasingly important, a number of businesses are thinking outside the square when it…

Are your sales and business relationships built on substance and trust or hype, ambiguity and uncertainty? If you are in business for t…

Often a sale will come down to a final negotiation when two or more parties aim to draw a body of communication to some form of conclusion. …

Integrity was voted the number two sales trend for 2011, which is a sign of the times. Your word, your honour, your promise are on show and …

Why should someone buy from you instead of from your closest competitors? Due to a lack of differentiation in most markets a common and s…

Web-savvy businesses have been obsessed with making sure their website is at the top of Google search pages for ages but during the past two…

Consumer group Choice has attacked Apple over the prices in the Australian iTunes store, saying that they are as much as 50% higher despite …

Advertisers with multi-million dollar budgets can take their pick of expensive mediums to spruik their wares. But SMEs with limited budgets …

If you or anyone in your team is struggling to open a client meeting effectively or if you feel awkward, lost for words and your client or p…