You need to put yourself into the customer’s shoes. First let us assume the customer knows what problem they have and they are looking for…
You need to put yourself into the customer’s shoes. First let us assume the customer knows what problem they have and they are looking for…
How do we choose? Consumers imagine themselves as rational decision-makers, able to weigh up the relative costs and benefits of decisions to…
“Leading an examined life” was voted as the number 10 of Sales Trends for 2011. For many years you could lead an intuitive sales life be…
Last week I made a reservation to stay at the Novotel hotel in Darling Harbour, Sydney. The booking was for this coming Friday. However, …
We have two situations we need to consider in getting our message right. For customers who know what they want, they need to find us. For cu…
Social media might be the hottest new marketing tool on the block right now, but there has also been a simultaneous swing towards event-base…
The retail and apparel sector has continued to suffer as consumers refuse to spend, with Melbourne-based accessories and apparel retailer Ka…
With just under 10 weeks until Christmas, time is running out for businesses to get themselves ready for the biggest shopping event of the y…
For the third year running I recently had the privilege and pleasure of attending, presenting and acting as MC at the CSE11, Asia Pacific’…
“There are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some th…
Unlike other performance athletes – salespeople are expected to compete 48 weeks or more every year. It’s no wonder most salespeople are…
I wonder how many people, business owners and consumers alike are experiencing excessive frustration, anxiety or even depression as a result…
