The worst marketing slogan of the 20th century has to be “Exceed your customers’ expectations”. I think this did more damage to a large numb…
The worst marketing slogan of the 20th century has to be “Exceed your customers’ expectations”. I think this did more damage to a large numb…
This article first appeared August 20, 2011. French scientist, Louis Pasteur once famously said, “Chance favours the prepared mind”. And a c…
This article first appeared October 11, 2011. It’s the online advertising heavyweight title fight that many small business entrepreneurs are…
This year I am celebrating “clarity” as my cornerstone in business. I believe clarity is the most important idea in any business. Vision…
One of the things we have to deal with in selling is to match what our customers expect from us with what we are able to deliver to them in …
This article first appeared on September 16, 2011 Long lasting, self-motivated and purposeful salespeople are the cornerstone of an outstand…
This article first appeared October 6, 2011. Selling Mark Zuckerberg’s first website, creating a new brand to recruit undergraduates and tak…
When it comes to problem solving, the customer is at the highest level of discomfort when the product or service they purchased previously i…
Department stores are taking a leaf from the online retail book, with Myer pledging to discount more after Christmas and promote “daily deal…
Businesses have been warned to make sure they complete all payment processing before the weekend, with NAB and ANZ telling customers it won’…
Consumer sales have increased for a third consecutive month, according to the latest figures from the Commonwealth Bank’s Business Sales Ind…
Welcome to the fifth annual roundup of brand good, brand ugly and brands that should hang their heads in shame. It might just be my state of…
