Leaders of nations first did it. Military generals do it. Even high powered CEOs now do it. When they need something of critical importance …
Leaders of nations first did it. Military generals do it. Even high powered CEOs now do it. When they need something of critical importance …
In December 2011 we published the 12 Sales Trends of 2012 and invited readers to vote on what they thought would be the most important…
It may be a new year, but the news remains fairly grim for retailers. It appears that consumers are in a seemingly-permanent saving mode, …
“$1,200” Lily snapped. “No way, too much” I retorted. The four feet two pocket-rocket then snatched the calculator from me and pu…
The purpose of the brand is to convey information to the customer about the products or services covered by the brand. Brands, whether th…
It’s an Olympic year and many of our elite athletes are rightly focusing their efforts on the London 2012 Olympic Games. There are a …
Companies spend billions each year on sales training, organisational development, leadership training and other efforts to ultimately b…
Consumers took a cautious approach to their spending in 2011, getting their finances under control and shunning debt. This week we look to d…
Babywear retailer Pumpkin Patch is pulling out of Britain after being placed in administration there, but says it has no intention of closin…
If you decide to change your product or services functionality or benefits, you need to go about this in a carefully orchestrated manner so …
Marketing your business is an ever-evolving challenge that will be vastly different in 2012 than it was last year. With new channels to choo…
Companies spend billions each year on sales training , organisational development, leadership training and other efforts to ultimately boost…
