The objective behind customer engagement is to find different ways to connect to your customers to continue the relationship, show your appr…
The objective behind customer engagement is to find different ways to connect to your customers to continue the relationship, show your appr…
It’s one of the most successful viral campaigns of the internet age. BlendTec, a manufacturer of industrial blenders, started uploadin…
Sun Tzu, the ancient Chinese military general, strategist and philosopher, said: “Move swiftly to overcome resistance.” In selling, that is …
In many product and services situations, the post-sales support given to the customer is key to the effective use of the product or service….
The scale of change in the last 100 years is vast. We have gone from the horse to the space shuttle, from Morse code to smartphones. It h…
There are different views on the effectiveness of loyalty schemes. Some say that you are simply giving away something to customers who will …
How smart are you? You may have an IQ that rivals Einstein, yet you’re still only scratching the surface of ideas and strategies that can po…
The announcement from baking giant Goodman Fielder that it will close several manufacturing facilities and direct its marketing spend at a h…
Once upon a time, a long, long time ago, salespeople had a clearly defined role. They called on prospective customers, asked a lot of questi…
Every customer should be considered your salesperson. You want them to come back and buy again and again of their own freewill. You need to …
The term ‘sales enablement’ has emerged in recent times as a hot topic in the world of sales. However, it can have as many interpretations a…
The lost sale is an obvious target for follow up. You clearly want to know what you did wrong, if anything. The competitive analysis inf…
