Marketing

What is sales? And what is marketing? In business, it’s vital to have a clear understanding of how the two can work together effectively.

Someone can have the grandest sales title on offer and still behave like a fool. So don’t confuse packaging with substance.

It's hard being a salesperson at the best of times, but when almost half of the general population doesn't trust business it's even harder.

Human beings, by and large, are notorious for staying with what is familiar to them. But this approach didn’t go well for Kodak.

How are we supposed to sell better when there’s a general feeling of uncertainty that makes decision-making so difficult?

Have you ever come across a salesperson making big assumptions about you, your needs and expectations, or your experience?

Every client likes different things. They have different ideas of what value is, and it might not be what you think it is.

In a world filled with biased news, fake news and fads, it's hard to make sound decisions, buy or purchase anything or vote with confidence.

Creating and earning trust is a skill salespeople have to master, and indeed, a lot of sales training and the respective literature focuses on this skill.

The real problem is short-term thinking. Whether it is in big or small business, governments or institutions, these shortcomings are evident.

It’s not uncommon to see a supposed entrepreneur masquerading as a ‘guru’ while trying to pump out their ill-conceived expertise online.

The database industry is set to be worth nearly $100 billion in just a couple of years, and US startup MongoDB is poised to dominate it.