Digital music sales growth flattens

New figures from Nielsen reveal that sales growth of digital music in the US remained flat despite a 13% increase during 2008-09.

The figures come as more record labels turn online in order to battle falling physical sales and adapt to an increasingly online-based generation.

However, Nielsen Music managing director Jean Littolff told Reuters the flat sales could be due to poor consumer confidence and that it isn’t a signal of falling sales overall.

“I think this is a plateau, it doesn’t mean that this digital consumption is going to drop significantly,” he said. “It’s a plateau, but it’s not yet saturation.”