Marketing

Barely a week goes by without an organisation outed for some perceived or real transgression, caught in the crossfire of what they do and how they do it.

You’ve scored the perfect piece of media coverage, celebrated and sent a tweet. But there's more you can do to extend your fame past the alloted 15 minutes.

It's often said there is no such thing as bad publicity, but the following publicity-seeking behaviours remind us this isn't true.

Unless you’ve been living under a rock, you will have noticed the media, and subsequently, the PR landscape, is experiencing some pretty dramatic shifts.

Here are 10 common mistakes to actively avoid when seeking media coverage, to ensure you stay in the good books with journalists.

We simply cannot trust who we cannot see. And it is for this reason business owners must share their photo and contact details online.

"Next time you’re about to jump online and write a bad review or tweet about a perceived failure you feel is worth your wrath, please stop."

Perhaps the path to fixing an organisation’s broken promise begins with acknowledgement by the promiser and forgiveness by the promisee.

It’s high time for businesses to get involved in the cannabis industry — and an opportune time for PR professionals to navigate through the ‘green mist’.

Businesses and startups alike are increasingly using video news releases with highlight footage and interviews to promote their brand.

So you've perfected your brand story and pitched your idea. Here’s a guide to help you navigate the first of hopefully many media opportunities.

Many companies and leaders seem to add more fuel to the fire during times of bad press. So this is what not to do when responding to a crisis.