Gold Coast surgeon wins $450,000 defamation case that highlights the damage caused by online reviews
Small businesses owners have been advised to keep an eye on their online reviews, after a high-profile defamation suit between Gold Coast surgeons resulted in a $450,000 payout.
Qantas passengers left furious over hours-long call centre wait times
Qantas passengers are demanding the airline hire more staff amid reports of dire customer service, including call wait times of several hours.
Here’s what you should do if Morrison or Albanese turn up at your business
Businesses should think very carefully before welcoming politicians during an election campaign, according to the experts.
Three brands that missed the mark on International Women’s Day
Each year, without fail we see tone-deaf platitudes and actually offensive content. Here are three of this year's biggest #IWD gaffes.
When crisis strikes your business, who should take the lead?
The rise of social media has increased the danger of getting it wrong and the costly consequences for reputation. Yet the argument continues about who should take the lead in a crisis.
Why Kate Dinon’s PR agency has launched a seed fund for startup investment
Melbourne PR and comms agency Character + Distinction has launched its seed fund for investing in startups, with a focus on storytelling.
Rebrands, bans, and vaccines: The PR wins and sins of 2021
Despite the pandemic, some organisations managed to win us over this year, while others caused a stir in their big PR sins.
‘And Just Like That’: Peloton’s SATC comeback was clever but one viral ad won’t fix a crisis
Peloton's retort to Sex and the City was perfect as a popular culture comeback. But as a crisis management strategy? Well, it’s debatable.
Why Santa’s Secret Week could give your business an edge this summer
The week between Christmas and New Year looms large on the horizon for those business owners who want to scoop up the low hanging publicity opportunities.
A five-step strategy to ensure your PR pitch goes the extra mile
Want to get the best results from your PR pitch? Kate Engler of Meet The Press MasterClass shares a five-step strategy to make sure your pitch goes the extra mile.
In the thick of it: How the timing of political turmoil is strategically planned (and what businesses can learn from it)
The announcement of the investigation into Gladys Berejiklian was released at the perfect time to create a significant and prolonged amount of media attention.
Pitching your business to journalists? Here’s what you should try in September
The key to a successful pitch is making sure that you have an angle that is newsworthy and works within a broader publication calendar.
