Marketing

Social media app Vero has surged in popularity over the past week, but influencers and businesses are still testing the waters before decidi…

I usually talk about how organisations can achieve a robust, resilient brand result. But every now and then I delve into the personal side. …

Selling is a very time consuming set of activities at the best of times. Now with so much choice and complexity, sales cycles are taking eve…

It’s been a few weeks, and it looks like the real winners in the Super Bowl are the companies that posted big ads during the half time b…

Facebook has had to deal with some big problems over the past couple of years. All the while, one of its main rivals, Snapchat, has been making serious inroads into becoming the preferred social network for teenagers.

The advertising watchdog has banned an amaysim ad for breaching "prevailing community standards on health and safety" by featuring a lawn mower set on fire.

Marketers struggling with consumer resistance to new products should be trying to leverage consumer habits rather than fight against them, research shows.

Here is a senior manager’s account of a real life, cringeworthy example of when a so called ‘experienced’ senior consultant completely…

Chinese New Year will kick-off on Friday, starting a fortnight of festivities, travel and gift giving, as Chinese communities on the mainland and around the globe welcome in the Year of the Dog.

Earlier this month it was announced at least 50,000 homes in SA will be given solar panels and batteries in a scheme designed by Elon Musk’s…

Small businesses across the country could be missing out on a major opportunity to reach new customers, with recent research from Telstra re…

The second sales trend of the Barrett 12 Sales Trends for 2018 report is the case for long-term focus and strategy.

It’s no news that…