Marketing

Australian retailers now have access to Instagram shopping tags, connecting potential customers with a direct link to e-commerce sites through the social media platform.

A Carlton and United Breweries advertisement has been discontinued after the watchdog upheld complaints that it discriminated against red-ha…

Bob Safian, Editor in Chief of Fast Company, said: “…Uncertainty reigns as rapid change disrupts expectations and social norms. Global l…

SEO expert Jim Stewart has been a vocal participant in the debate surrounding the introduction of ".au" domain names, and it's taught him a thing or two about digital marketing.

Once you've worked on your personal brand, how do you find your message? Michel Hogan shares her advice.

The third trend from the Barrett 12 Sales Trends Report for 2018 is about human-centred selling.

Bestselling author and business icon Ste…

In an effort to influence customers to switch from disposable cups, Starbucks in London has recently introduced a five pence charge for pape…

There may be altruistic reasons for companies to allow customers to pay how they feel, but research shows that pay-what-you-want pricing can sometimes lead to an increase in revenue.

A globally-recognised event like International Women’s Day presents a prime opportunity for businesses to promote a cause or even release a …

Snapchat recently made some big design changes that left many of its users cold. In fact, many said they wouldn’t be using the app anymore. …

The consumer watchdog says it will look into a reviewing function on tradesperson services platform ServiceSeeking that allows tradies to re…

We’ve all been there: a sea of people, pulled together from across the country or region, locked in a windowless room with artificial ligh…