Marketing

Sales specialist Sue Barrett spells out exactly what the banking and finance sector needs to do to win back customers' trust in the wake of the ongoing royal commission.

You may have noticed some brands attempting to represent themselves as provincial, “authentic” or perhaps natural? From craft beer to ca…

The Advertising Standards Board has dismissed a complaint directed at alcoholic beverage company Lion after viewers said an Instagram influencer's ad post for 5 Seeds cider didn't promote a sun-smart attitude. 

UK pub operator Wetherspoon has made the decision to forgo the use of social media for its company going forward, claiming the platforms don…

The founders of men's fashion brand YP Threads say they have learned an important lesson after sending an email to customers claiming the company had photos of them doing "weird stuff" and that these would be released unless they bought some shirts. 

Australian brands are more keen than ever to engage with current events through their branding, but experts say there’s one day of the year …

A while back I wrote a piece entitled, “Don’t do stupid stuff to customers”.

Bless businesses everywhere: they still just can’t …

The costs associated with poor engagement and high turnover among your sales staff are monumental and can manifest in many ways. So what's the answer?

In principle, and ideally in practice, clients should pay for tender and request for proposal (RFP) submissions.

Why? Because there is a…

If you’re in the world of business, you know content is king. But you might not realise just how regal a typical content marketing campaig…

Facebook will be investigated by Australia's privacy commissioner, in light of confirmation that Facebook data from 300,000 Australian users may have been compromised.

Marketers are facing a deluge of data and that means they’re increasingly looking to artificial intelligence-powered tech for insights, acco…