Selling isn’t only for sales people
Have you ever tried to persuade someone about the merits of a new idea, service or initiative? That's selling. Selling is a vital skill that everyone should learn.
How congruence impacts conversion
When designing an ad for your business or creating a website, visual design needs to be congruent with the substance of your message, says Bri Williams.
Naomi Simson on the difference between ‘traffic’ and audience: This is a quality, not a quantity, game
Being a truly customer-obsessed business means offering your customers value, every single time you interact with them, writes RedBalloon's Naomi Simson.
What’s going on with Elon Musk and Twitter?
Elon Musk has been an active and notable Twitter user over the years, but in recent times the billionaire entrepreneur's tweeting has been thrown into the spotlight, especially in light of a recent Twitter tirade.
Why you need more than an influencer
Influencer marketing is one of biggest trends in marketing right now. But there's more to it than picking an Instagram star with many followers who might appeal to your target audience.
Many Aussies open to being used for brand advertising in “unusual and personal ways”
Many Aussies are open to the prospect of being used for advertising by the brands they like “in unusual and personal ways”, including sponsorship of photos via social media, according to recent YouGov Omnibus research.
The alarming findings about the ‘Peter Principle’ and sales managers
Have you ever worked with someone who was really effective in one role but then promoted to other roles, usually in management, and ended having no idea and no real capacity to fulfil that role in a competent manner?
When is effort a positive?
Effort is an important factor in the context of any behaviour change. More particularly, for behaviour to happen, the reward for change must exceed the effort involved.
Naomi Simson on GDPR: Is this opportunity to reconnect with customers good or bad?
As brands around the world make sure they're complaint with the new GDPR rules, RedBallon's Naomi Simson poses the question: are we really listening to what our customers want when it comes to privacy?
Lights out: Consumers more likely to opt for immediate pleasure in the dark
Recent research has revealed the role that room lighting can play in decision-making, with darkness more likely to lead to more indulgent choices, rather than utilitarian ones.
Who’s been watching you? Where to find “warm” leads on LinkedIn
If you're not keeping tabs on who's keeping tabs on you, you may be missing out on a value LinkedIn lead-generation opportunity
Want to find and own uncontested markets? Try Blue Ocean Strategy
Blue Ocean Strategy work is focused on finding and executing strategic moves called "value innovation" that deliver powerful leaps in value for both the organisation and buyer, and render rivals obsolete.
