Marketing

Most of us will agree that as sales leaders we want better and more consistent sales performance. The approaches on how to get there, however, vary greatly.

Snapchat, AI, millennials, blockchain. Everything feels like it’s changing, faster than ever and all the time. But is that true and what does that mean for customer behaviour and how we engage customers today?

There has been a massive surge in dodgy operators using so-called ‘celebrity endorsement’ to scam consumers into buying products. Shark Tank investor Naomi Simson is just one high-profile Australian to be affected.

I just got back from a Google business-coaching program held at Google’s Sydney headquarters and I picked up a couple of really interest…

It’s 9am on a Tuesday and gathered around the table is a smattering of people from executive and management ranks with one task: come up w…

Australian businesses and shoppers will soon have access to another online flash sale event akin to the wildly successful Click Frenzy as on…

The beauty of artificial intelligence (AI) is its capacity to release marketers from the heavy burden of manual execution. Freeing the…

It could be time to rethink your businesses advertising and marketing efforts, after a report has revealed that over 70% of Australian consu…

Adding to Facebook’s many woes of late, a new Pew Research Center survey has found teens have abandoned the social network for its bitter …

Consumer behaviour typically follows certain well-established patterns, regardless of the industry, as one a digital marketer and bartender can attest.

In this sales trend from the Barrett’s 12 Sales Trends Report for 2018, David Hubbard explains how sales and marketing can work together to excel at generating revenue.

According to a new study, hashtags, the old reliable of Twitter, may be contributing very little to engagement numbers.